An M3U URL points a compatible player to your channel playlist. Some players also accept Xtream Codes details instead. Both methods are ways to load access information into the app.
What to check before you start
An EPG shows program names and times when guide data is available for a channel. After you add the playlist, allow the player time to load the guide, then refresh it if listings are missing. Time-zone settings on the device can affect the schedule you see.
Practical next step
Treat playlist links and credentials like passwords. Share them only through the support channel if troubleshooting requires it.